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Hey there!

I'm Jacky

I HELP LOCAL, PASSION-LED BUSINESSES; THE GOAL GETTERS, BIG DREAMERS AND AMBITIOUS HUMANS OF THE WORLD - ELEVATE THEIR BRANDS IN A WAY THAT FEELS TRUE TO WHO THEY ARE. 

I grew up in Winnipeg and spent most of my 20’s living and working in other provinces, countries and continents. One thing that was a constant for me throughout those years and even my early teens is that I ALWAYS had a camera in hand! From disposables, to point and shoots and finally my beloved Sony camera. 
 
THAT’S WHAT LED ME HERE.
 
I’ve taken my lifelong passion and turned it into a career that I’m obsessed with! I have found a place to call home here in Calgary and have re-built my business - from experience - in a new city!

Why branding you ask?

I WAS PULLED TO THE BRANDING WORLD RIGHT FROM THE BEGINNING!

I worked with a wellness brand within my first month of starting my business and after that I just couldn’t get enough. I found it so thrilling and empowering to be helping other businesses like mine thrive. Capturing the milestones in their careers and supporting them in making a lasting impact on the world.

 

After 4+ years of working with over 100 different brands, I have had the chance to support so many incredible humans. I am so inspired by the people they are, the things they’ve done and the brands they’ve created. So I’ve continued to learn, grow and evolve so that I can show up for you all the way you show up for your clients! 

 

And here I am...

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WHAT'S IT LIKE TO WORK WITH ME?

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I'M THE KIND OF GAL WHO IS THERE WITH YOU EVERY STEP OF THE WAY!

  • To help you strategize and plan out your session

  • To make sure that your brand is perfectly represented

  • AND to deliver not only beautiful visual content but photos and videos that have a clear intention and purpose! 

 
Nowadays standing out visually in our world isn’t always easy.

So there needs to be some thought and strategy behind what we put out there to show our audience what we have to offer. That's where I come in to support you!

  • Dream up, strategize and plan how we can elevate your business through your visual content 

  • Support you in creating/getting clear on a strong visual brand identity

  • Help you show up to your session feeling organized, confident and calm so your real-self can shine

  • Tell the story of who you and your business are & ultimately help your audience relate to you

  • Capture this milestone and stage of your business as it is right now and even tip into where it’s going!

MY MISSION IS TO HELP YOU...

A little more behind

DETOURED CREATIVE 

I COME FROM A BACKGROUND WHERE DOING THE PRACTICAL THING IS THE RIGHT THING TO DO.

To say I was the black sheep of the family is an understatement. I'm the big dreamer, the one who is in constant search of something more, always chasing my next adventure and the one who wears my heart on my sleeve.

 

Growing up my fear was not being able to live my life the way that I wanted to. I wanted to pave my own way and well... I did! That’s why I named my business Detoured Creative.

I went off-path, took the road less traveled and despite it not always being easy, I am in the process of creating a life beyond my wildest dreams. 

 

Ultimately, I believe I was destined to be an entrepreneur and that's why I am so in love with constantly being surrounded by other business owners like you! 

 

I’m inspired by those who have dreamt up their best life and are making their dreams a reality too!

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"de·tour" - verb:
an
occasion when someone does something that is different
from what is
usual or expected 

Working with me
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